Saturday, September 1, 2007

MTC----->Zain

Aside from the unfortunate news about MTC (Mobile Telecommunications Company), one of Kuwaits' biggest and most successful corporations, leaving Kuwait as its HQ for neighboring Bahrain for reasons obvious to anybody who knows anything about the business environment in Kuwait.

MTC started the ad campaign for it's re-branding as Zain (with a new logo and image) in Kuwait and the region, to have a more global appeal, ending by that it's 5 year partnership with Vodafone. Here's a street ad that I noticed while driving:



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